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This web page is a partially updated version of my most recent professional resume. While I am no longer in the market for a full-time corporate position, this page is still a fairly good representation of my "professional" background and qualifications.

2009 onward: I no longer have corporate career aspirations to speak of. In fact, my "business" mission is now to help as many others as possible follow the path I've taken "out of the box" (although I still do freelance and other contract-based work).

  • Marketing expert (esp. in the realm of professional services marketing)
  • High-ROI marketing and business
    development plan development
  • Industry / segment marketing authority (esp. in the public sector)
  • Winning proposal development strategies
  • New product and service rollout and development
  • Project management mastery
  • Clear, professional communications
  • Uncommonly tech savvy
  • Audacious and hyper-creative
  • 18 yrs. experience in major U.S. markets
  • Professional cat herder
Accustomed to working with top-level executives, partners / principals; comfortable with large-scale projects and budgets; impeccable project management, research, writing, interpersonal / diplomatic skills; strong general business management experience (negotiating, budgeting, scheduling, team building, developing partnerships, forecasting / modeling, financial analysis, supervising, interviewing, hiring etc.); presentation experience (speaking / presenting / teaching); considerable artistic / creative talent; advanced tech skills and significant Internet development experience.

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2007 to present
Pure Jeevan. I'm currently transitioning from the full-time position listed below to full-time work for Pure Jeevan, a company launched by my wife in 2007 to serve the raw and living foods community. To see what we're planning for 2009, read this article. (For general information about the raw foods lifestyle, sign up for our mailing list and you'll receive our two free eBooks, Raw Foods 101 and Raw Food Recipes. These books explain what raw foods are and why we're sharing this information with others.) Highlights include:

2001 to present
Director of Marketing & Business Development for a Regional CPA and Wealth Management Firm.  Case | Sabatini CPAs is a regional public accounting firm based in the South Hills of Pittsburgh. Our sister-company, CSD Financial, manages $40 million in assets. Highlights:

  • Built an entire marketing and business development function. Wrote and implemented the firm’s first-ever comprehensive general and industry-specific segment marketing and business development plans. Coached partners and managers on sales techniques, Marketing Mix, SWOT analyses, etc. Implemented a successful firmwide sales incentive and BD plan.
  • Materially participated in $1 million in recurring new business during my first year with the firm. Leveraged proposal writing / pricing / strategy expertise to assist in landing a significantly higher percentage of work.
  • Launched a wildly successful Tax e-Newsletter reaching 2,500 local business leaders. Initiative started with 200 clients and has grown 10x from referrals and continuing development. Serves as both a marketing / PR and business development tool.
  • Developed current firm’s entire government practice from the ground up over the past three years. Firm doubled in size since I started in 2001. When firm split into two companies in 2004, we developed this new public sector service line as a new direction. Began with zero government clients; now have nearly 40. Acquired a post-secondary school practice in 2008, adding numerous clients into this overall practice.
  • Leveraged our position as trusted financial advisors to launch a successful retained search company. Launched CSD Career Services in 2007 to source financial controllers and CFOs for our client base. (I serve as the primary Director of CSD Career Services, receiving 20-33% of each placement fee.)
  • Consistently produce top-quality marketing materials (ads, press releases, communications, web sites, etc.) within a fast-paced, deadline-oriented environment that requires resourcefulness and the ability to translate financial and/or technical concepts into easily accessible language. (Slideshow of sample ads.) Maintain information about our practices, professionals, and the marketplace for up-to-date use in our materials.
  • Leverage combined talents in writing, design, and programming to develop innovative products and services that set our firm apart from others. For example, here's a Form 990 analyzer that I conceived, designed, wrote, and coded for our web site's nonprofit industry area. Similarly, here's a calculator to help manufacturers and high-end retailers decide whether to use LIFO.
  • Accompany client service professionals on sales calls and bid meetings. Lead the resulting proposal process and participate in pricing strategy.
  • Serve as the lead representative for our college recruiting program. Attend career fairs and give presentations to accounting majors about public accounting as a career.
  • Provide marketing consulting to clients. Capabilities and example services listed here.
  • Provide advanced computer consulting to clients. For example, innovated data crunching functions to help our accountants determine the percentage of school tuition that comes from Title IV funds. In other words: Out of an entire accounting firm (a place where they use Excel more than anywhere), they had to call *me* in to figure out how to implement the complex formulae required here! Yes, I'm a Jedi-master at Excel. :-)
  • Philosophy: A marketer needs to demonstrate measurable value and ROI in addition to producing marketing communications and collateral of unparalleled quality. In this way, marketers can become a true source of revenue to a firm instead of an overhead expense.

1999 to 2001
Senior Manager, Marketing Communications & Internet Services for a 10,000-Member Professional Trade Association. Headquartered in downtown Pittsburgh, the Air & Waste Management Association facilitates communication among environmental engineers worldwide. Highlights:

  • Promoted to the organization’s only Senior Manager after one year, including a 25% pay raise.
  • Served as primary brand manager overseeing all communications, strategic marketing partnerships, marketing and IT personnel.
  • Grew the web site to 150,000 page views / month through significantly expanded functionality and integration with this nonprofit’s association management software.
  • Brought innovation to the complex marketing / advertising / PR campaign for a 4,000+ attendee conference and 50,000 sq. ft exhibition.
  • Supervised a highly productive staff.

1997 to 1999
Marketing Project Manager (Proposals & Business Development) for a Global Professional Services Firm. Deloitte & Touche is the largest of the “Big Four” professional services firms, employing 150,000 professionals worldwide. Our department supported 600 professionals in Pittsburgh alone, as well as CPAs and management consultants in several states. Highlights:

  • Hired in marketing and quickly earned a unique dual role in business development.
  • Wrote and project managed a winning $2 million public sector “Office of the Chairman” proposal (reserved for clients of national significance).
  • Personally wrote, produced, and project managed more than 100 large-scale audit, tax, and technical consulting proposals.
  • Profiled area executives for business development / targeting purposes.
  • Supervised writers, designers, and vendors.
  • Developed a competitive intelligence program.
  • Wrote portions of client business plans.
  • Earned a review rating of “Exceeds Expectations.”

1993 to 1996
Production Editor for a Global Information Services and Publishing Company. Prentice Hall Law & Business was based in Washington, D.C. when I began in 1993. The publisher was part of Simon & Schuster and, in turn, part of Paramount Communications, Inc. The unit sold in 1995 to Aspen Publishers, Inc., part of the Dutch publishing company, Wolters Kluwer. Highlights:

  • Planned / supervised the production of monthly business / legal journals such as The Computer Lawyer, Inside Litigation, SEC Insights, Commercial Contracts, The Investment Lawyer, ERISA Litigation Reporter, Of Counsel, the Lawyer Hiring & Training Report, and many more. Considerable editing, design, and writing work.
  • Continued as a contractor until 2002 out of the New York City office.

1992 to 1993
Editor for a Continuing Legal Education Provider. The Cambridge Institute was a national CLE provider based in Vienna, VA, just outside of Washington, D.C.

  • Designed, produced, and edited marketing brochures for legal seminars across the U.S.

Mid-1990s - present
Freelance / Contract-Based Writer, Editor, Publisher, Marketer, Web Designer, PR Consultant, Project Manager.  Billings, in addition to full-time positions listed above, have averaged $10k per year, but often reach $20-30k per year. My clients have included:

CLIENT INDUSTRY SERVICES
AACRAO (American Association of Collegiate Registrars and Admissions Officers)
Washington, DC
Nonprofit (education) Publications (layout, editing, project mgmt.)
APPA (educational facilities management)
Alexandria, VA
Nonprofit (education) Publications (layout, editing, project mgmt.)
Aspen Publishers, Inc. (legal and business division)
New York, NY
Publishing (legal and business) Publications (layout, editing, project mgmt.), writing, some web work
ClearPoint Financial Solutions
Richmond, VA
Nonprofit (consumer) PR / Communications, writing
CLHE (Council on Law in Higher Education)
Washington, DC
Nonprofit (education) Web design, executive committee
Council of Better Business Bureaus
(BBB's national headquarters)
Arlington, VA
Nonprofit (consumer) Publications (layout, editing, project mgmt.), writing
HEPACO
Pittsburgh, PA and Mexico City
International business Web design
Renegade Health
Danbury, CT
Health & Fitness Book editing, research, some writing
Stamped Asphalt (paving company)
Pittsburgh, PA
Construction
(specialty contractor)
Web design, writing, advertising

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Selected Publications and Other Writing, Communications, and PR Qualifications:

My primary qualification for most communications and business development roles is having written more than 500 business proposals ranging in scope from mid-cap audit or tax engagements up through ERP system implementations valued at more than $4 million. While I'd like to post examples, these proposals are the intellectual property of the firms for whom they were written. Instead, here are some published articles you may be interested in reading.

First, some journalistic pieces:

Some casual/conversational pieces:

Articles in Which I Am Quoted or Featured:

Health Journalism Beginning in 2009:

  • In February 2009, I began posting regular interviews as a Citizen Journalist for NaturalNews.com, a health care reporting site that gets 3 million visits/month. The archive for these pieces can be found here. The initial article was an interview with Myra Goodman, co-founder of Earthbound Farm, the nation's largest producer of organic produce.

Blog Writings:

  • For hundreds of additional pieces, ranging from philosophical musings to low-brow humor pieces, see my blog, Boldly Serving Up Wheat Grass (formerly known as "Blowing Shit Up with Gas"). I used to write under the pen name Patrick Hillman, but now use my own name there.

Other Creative Writing:

  • The following books (written, designed, produced, and published by yours truly under the pseudonym Patrick Hillman) are available on Lulu.com in hard copy.
Tales of the Midwest is a memoir chronicling only the strangest stories from my formative years -- mischief and guns, roaches and demons, backwoods hicks and religious fanaticism. The book covers numerous forms of "giving the finger," people who lose their minds over condiments, various brushes with the law, and bowling alley fights. The writing celebrates pyromania, an 8th grade "Abe Lincoln look-alike" science teacher, a man who collects school buses, my insane uncle who nearly killed a man, and at least one story involving dynamite. And other stuff.
The Pirates of Pamlico Sound:  A woman finds her personal life and love life mysteriously interconnected with pirate and colonial items (and people) in this supernatural tale that alternates between modern times and the past. (Not an arrrg!-type pirate story.) Rated "mature," but only for suggestiveness / sensuality (i.e., adult themes, not explicitness).
Wood's Confection, a Screenplay:  In this *screenplay*, a retired marketing executive's latest entrepreneurial pursuit -- developing a candy bar in the shape of Jesus -- dovetails with an adventure involving his younger cousin's circle of criminal friends. The recipe for this tightly woven tale includes elements of dark comedy, mystery, and a dash of philosophy.  Rated R, as there's something in here to offend almost anyone (including myself).

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Selected Web Development and
Technical Marketing / Communications Experience

  • I've been involved in electronic publishing, development, and communications in either a full-time or part-time capacity since the mid 1990s. On the development side, this has involved writing copy, designing web pages, and coding work. (I generally use various artistic programs and WYSIWYG HTML editors for the initial design and then hand-code my own modifications.) Most recently, I've been learning the Microsoft Expression Web development environment and studying CSS. I plan to learn ASP.NET in the future.
     
  • 2009:  Designed a site for the Botanic Garden of Western Pennsylvania as well as a site for a Latin American business consulting firm. Launched a personal video blog site documenting my commitment to doing 100 pushups/day, 5 days/week. The challenge is called "Get Down and DO It!." 



     
  • 2008:  Designed an enormous web site for composer, writer, and visual artist David Thomas Roberts. Take a look!
     

     
  • 2008:  Designed and coded a second full social networking web site using ASP, MySQL, and VBscript. Unlike many of my previous sites, this one was built using a CSS platform. I'm a huge fan of CSS now, and can't imagine going back to HTML formatting.
     
    All Raw Directory: A Raw Food Directory Free For All!
  • Spring 2008: Designed and coded a social networking web site using static HTML, ASP, MySQL, and VBscript. Site features numerous database integrations (users, login for protected content, user forums, ecommerce, and much more). Successfully integrated Paypal's Instant Payment Notification (IPN) for realtime ecommerce processing. (Project abandoned in 2009, archived here.)
     
  • I've probably coded roughly 20 other web sites in the past, many with database integrations, ecommerce capabilities, forums, user interactivity, web-based applications, online storefronts, and other features. A partial list would include:
     
  • My general tech experience dates back to circa 1980/1981 with the acquisition of an Atari 400. I was 11 or 12, and began BASIC programming (many concepts of which I still use today!). I've also owned and operated an Atari 800XL, IBM machines in the late 80s, Apple machines of that period (esp, the Apple 2e, one of my favorites), a Mac Classic, and numerous Pentium machines dating from a 60Mhz machine in the early 1990s all the way up to our modern powerhouses!
     
  • Other notable technical expertise: Experience with intranet systems, SharePoint intranets, HTML, ASP coding, VBscript, PHP, MySQL, integrating web sites with Access and SQL Server databases, blogs (Blogger, Typepad, Wordpress, etc.), search engine optimization (SEO), pay-per-click (PPC) advertising, mastery level ability with Word, Excel, PowerPoint, Access, Photoshop, PageMaker, video editing (Sony Vegas, Windows Movie Maker, etc.), and numerous other packages. General familiarity with many CRM systems (Act!, etc.). I also own roughly 20 domain names for personal use and/or future development as well. Here's a quick code sample for you (of a text scrambling algorithm I wrote).
     
  • 10+ years of technical marketing / communications experience:
      
    • At Deloitte (listed above):  Wrote numerous Enterprise Resource Planning (ERP) implementation and consulting proposals for the mid-cap "Solutions" consulting group (ranging from roughly $75,000 to $4 million in scope).
       
    • At A&WMA (listed above): Wrote communications to the membership on various technical issues affecting the organization (from "using the internet" columns, some of which are included above, to consensus-building communications designed to obtain sign-off from the board and technical bodies for IT projects).
       
    • At Case | Sabatini (listed above):  Marketed the firm's technical consulting (mostly accounting package implementation, construction accounting software, and medical office management systems such as practice management software and electronic medical records systems) for four years until we sold our IT division to another company. Also manage our firm's SEO, PPC, and other online advertising initiatives.

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  • Raw and living foods nutrition.
  • Entrepreneurism.  Have served as a coach in the Pittsburgh Technology Council's annual business plan competition.
  • Internet and technology developments.  Fan of social networking sites, blogging sites, Wikipedia, Woot, YouTube, Twitter, FaceBook, etc.
  • Piano playing and composition (view site with midis and sheet music). See also my family's historic sheet music collection.
  • Running. Run annual 10k races.
  • eBay.  Formerly a PowerSeller, circa 2005. Trade under the names "jimdee" and  "WebAuctionStore" (also a domain name I own for a potential venture to open a bricks and mortar eBay retail store under the same name). Proudly maintain a 100% positive feedback rating, with 650+ total transactions with feedback since 1998.
  • Home remodeling. Completely remodeled my home (originally built in 1927), refinished the attic into a home office, converted a 4th bedroom into a library (follow link to see the custom bookcases I built), added a bathroom with custom-built fixtures, jet tub, and a sauna. (Pics of the basement carpentry work!)
  • Writing.  Have self-published a novella, a full-length screenplay, and a memoir (shown above); have three novels in development. I'm also an incessant blogger (for several years).

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EMAIL

  • SothebyDee [at] Yahoo.com
  • JDee111 [at] Gmail.com
  • Rawdiant [at] Gmail.com

SOCIAL PROFILES

 

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