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This web page is a partially updated
version of my most recent professional resume. While I am no longer
in the market for a full-time corporate position, this page is still a fairly
good representation of my "professional" background and
qualifications.

2009 onward:
I no longer have corporate career aspirations to speak of. In fact, my
"business" mission is now to help as many others as possible follow
the path I've taken "out of the box" (although I still do
freelance and other contract-based work).

- Marketing expert
(esp. in the realm of professional services
marketing)
- High-ROI marketing
and business
development plan development
- Industry / segment marketing
authority (esp. in the public sector)
- Winning proposal
development strategies
- New product and
service rollout and development
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- Project management
mastery
- Clear, professional
communications
- Uncommonly tech
savvy
- Audacious and
hyper-creative
- 18 yrs. experience
in major U.S. markets
- Professional cat
herder
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Accustomed to working with
top-level executives, partners / principals; comfortable
with large-scale projects and budgets; impeccable
project management, research, writing, interpersonal /
diplomatic skills; strong general business management
experience (negotiating, budgeting, scheduling, team
building, developing partnerships, forecasting /
modeling, financial analysis, supervising, interviewing,
hiring etc.); presentation experience (speaking /
presenting / teaching); considerable artistic / creative
talent; advanced tech skills and significant Internet
development experience. |
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2007 to present
Pure Jeevan.
I'm currently transitioning from the full-time position listed below
to full-time work for Pure Jeevan, a company launched by my wife in
2007 to serve the raw and living foods community. To see what we're
planning for 2009, read
this article. (For general information about the raw foods
lifestyle, sign up for our
mailing list and
you'll receive our two free eBooks, Raw Foods 101 and
Raw Food Recipes. These books explain what raw foods are and
why we're sharing this information with others.) Highlights include:
2001 to present
Director of Marketing & Business Development for a Regional CPA and
Wealth Management Firm.
Case | Sabatini CPAs is a
regional public accounting firm based in the South Hills of
Pittsburgh. Our sister-company,
CSD Financial,
manages $40 million in assets. Highlights:
- Built an
entire marketing and business development function. Wrote
and implemented the firm’s first-ever comprehensive general and
industry-specific segment marketing and business development plans.
Coached partners and managers on sales techniques, Marketing
Mix, SWOT analyses, etc. Implemented a successful firmwide sales
incentive and BD plan.
- Materially
participated in $1 million in recurring new business during my
first year with the firm. Leveraged proposal writing /
pricing / strategy expertise to assist in landing a
significantly higher percentage of work.
- Launched a
wildly successful Tax e-Newsletter reaching 2,500 local business
leaders. Initiative started with 200 clients and has grown
10x from referrals and continuing development. Serves as both a
marketing / PR and business development tool.
- Developed
current firm’s entire government practice from the ground up
over the past three years. Firm doubled in size since I
started in 2001. When firm split into two companies in 2004, we
developed this new public sector service line as a new
direction. Began with zero government clients; now have nearly 40.
Acquired a post-secondary school practice in 2008, adding
numerous clients into this overall practice.
- Leveraged
our position as trusted financial advisors to launch a
successful retained search company. Launched
CSD Career Services in
2007 to source financial controllers and CFOs for our client base. (I
serve as the primary Director of CSD Career Services, receiving
20-33% of each placement fee.)
-
Consistently produce top-quality marketing materials (ads,
press releases, communications, web sites, etc.) within a
fast-paced, deadline-oriented environment that requires
resourcefulness and the ability to translate financial and/or
technical concepts into easily accessible language. (Slideshow
of sample ads.) Maintain information about our practices,
professionals, and the marketplace for up-to-date use in our
materials.
- Leverage
combined talents in writing, design, and programming to
develop innovative products and services that set our firm apart
from others. For example, here's a
Form 990 analyzer
that I conceived, designed, wrote, and coded for our web site's
nonprofit industry area. Similarly, here's a
calculator to
help manufacturers and high-end retailers decide whether to use
LIFO.
- Accompany
client service professionals on sales calls and bid meetings.
Lead the resulting proposal process and participate in pricing
strategy.
- Serve as
the lead representative for our college recruiting program.
Attend career fairs and give presentations to accounting majors
about public accounting as a career.
- Provide
marketing consulting to clients. Capabilities and example
services listed
here.
- Provide
advanced computer consulting to clients. For example,
innovated data crunching functions to help our accountants
determine the percentage of school tuition that comes from Title
IV funds. In other words: Out of an entire accounting firm (a
place where they use Excel more than anywhere), they had to call
*me* in to figure out how to implement the complex formulae
required here! Yes, I'm a Jedi-master at Excel. :-)
-
Philosophy: A marketer needs to
demonstrate measurable value and ROI in addition to producing
marketing communications and collateral of unparalleled quality.
In this way, marketers can become a true source of revenue to a
firm instead of an overhead expense.

1999 to 2001
Senior Manager, Marketing Communications & Internet Services for a
10,000-Member Professional Trade Association.
Headquartered in
downtown Pittsburgh, the Air & Waste
Management Association facilitates communication among
environmental engineers worldwide. Highlights:
- Promoted to
the organization’s only Senior Manager after one year,
including a 25% pay raise.
- Served as
primary brand manager overseeing all communications,
strategic marketing partnerships, marketing and IT personnel.
- Grew the
web site to 150,000 page views / month through significantly
expanded functionality and integration with this nonprofit’s
association management software.
- Brought
innovation to the complex marketing / advertising / PR
campaign for a 4,000+ attendee conference and 50,000 sq. ft
exhibition.
- Supervised
a highly productive staff.

1997 to 1999
Marketing Project Manager (Proposals & Business Development) for a
Global Professional Services Firm.
Deloitte & Touche is the
largest of the “Big Four” professional services firms, employing
150,000 professionals worldwide. Our department supported 600
professionals in Pittsburgh alone, as well as CPAs and management
consultants in several states. Highlights:
- Hired in
marketing and quickly earned a unique dual role in business
development.
- Wrote and
project managed a winning $2 million public sector “Office of the Chairman”
proposal (reserved for clients of national significance).
- Personally
wrote, produced, and project managed more than 100 large-scale
audit, tax, and technical consulting proposals.
- Profiled area
executives for business development / targeting purposes.
- Supervised
writers, designers, and vendors.
- Developed a
competitive intelligence program.
- Wrote portions
of client business plans.
- Earned a
review rating of “Exceeds Expectations.”

1993 to 1996
Production Editor for a Global Information Services and Publishing
Company.
Prentice Hall Law &
Business was based in Washington, D.C. when I began in 1993. The
publisher was part of Simon & Schuster and, in turn, part of
Paramount Communications, Inc. The unit sold in 1995 to
Aspen Publishers, Inc.,
part of the Dutch publishing company,
Wolters Kluwer.
Highlights:
- Planned /
supervised the production of monthly business / legal journals
such as
The Computer Lawyer, Inside Litigation,
SEC Insights, Commercial Contracts,
The Investment Lawyer, ERISA Litigation Reporter,
Of Counsel, the Lawyer Hiring & Training Report, and many
more. Considerable editing, design, and writing work.
- Continued as a
contractor until 2002 out of the New York City office.

1992 to 1993
Editor for a Continuing Legal Education Provider.
The Cambridge
Institute was a national CLE provider based in Vienna, VA, just
outside of Washington, D.C.
- Designed,
produced, and edited marketing brochures for legal seminars
across the U.S.

Mid-1990s - present
Freelance /
Contract-Based Writer, Editor, Publisher, Marketer, Web Designer, PR
Consultant, Project Manager.
Billings, in addition to full-time positions listed above, have
averaged $10k per year, but often reach $20-30k per year.
My clients have included:
|
CLIENT |
INDUSTRY |
SERVICES |
AACRAO (American
Association of Collegiate Registrars and Admissions
Officers)
Washington, DC |
Nonprofit (education) |
Publications (layout, editing,
project mgmt.) |
APPA (educational facilities management)
Alexandria, VA |
Nonprofit (education) |
Publications (layout, editing,
project mgmt.) |
Aspen Publishers, Inc.
(legal and business division)
New York, NY |
Publishing (legal and business) |
Publications (layout, editing,
project mgmt.), writing, some web work |
ClearPoint Financial Solutions
Richmond, VA |
Nonprofit (consumer) |
PR / Communications, writing |
CLHE (Council on Law
in Higher Education)
Washington, DC |
Nonprofit (education) |
Web design, executive committee |
Council of Better Business
Bureaus
(BBB's national headquarters)
Arlington, VA |
Nonprofit (consumer) |
Publications (layout, editing,
project mgmt.), writing |
HEPACO
Pittsburgh, PA and Mexico City |
International business |
Web design |
Renegade Health
Danbury, CT |
Health & Fitness |
Book editing, research, some
writing |
Stamped
Asphalt (paving company)
Pittsburgh, PA |
Construction
(specialty contractor) |
Web design, writing, advertising |
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Selected
Publications and Other Writing, Communications, and PR Qualifications:
- My primary
qualification for most communications and business development roles is having written more than
500 business proposals ranging in scope from mid-cap audit or
tax engagements up through ERP system implementations valued at
more than $4 million. While I'd like to post examples, these
proposals are the intellectual property of the firms for
whom they were written. Instead, here are some published articles
you may be interested in reading.
First, some
journalistic pieces:
Some
casual/conversational pieces:
Articles in
Which I Am Quoted or Featured:
Health
Journalism Beginning in 2009:
- In February 2009,
I began posting regular interviews as a Citizen Journalist for
NaturalNews.com, a health care reporting site that gets 3 million visits/month. The
archive for these pieces can be found
here.
The initial article was an interview with Myra Goodman,
co-founder of Earthbound Farm, the nation's largest producer of
organic produce.
Blog Writings:
- For hundreds
of additional pieces, ranging from philosophical musings to
low-brow humor pieces, see my blog,
Boldly Serving Up Wheat
Grass (formerly known as "Blowing Shit Up with Gas"). I
used to write under the pen name Patrick Hillman, but now use my
own name there.
Other Creative
Writing:
- The following books (written, designed,
produced, and published by yours truly under the pseudonym
Patrick Hillman) are available on Lulu.com in hard copy.
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Tales of the Midwest
is a memoir chronicling only the strangest stories from my
formative years -- mischief and guns, roaches and demons,
backwoods hicks and religious fanaticism. The book covers
numerous forms of "giving the finger," people who lose their
minds over condiments, various brushes with the law, and
bowling alley fights. The writing celebrates pyromania, an
8th grade "Abe Lincoln look-alike" science teacher, a man
who collects school buses, my insane uncle who nearly killed
a man, and at least one story involving dynamite. And other
stuff. |
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The Pirates of Pamlico Sound:
A woman finds her personal life and love life mysteriously
interconnected with pirate and colonial items (and people)
in this supernatural tale that alternates between modern
times and the past. (Not an arrrg!-type pirate story.) Rated
"mature," but only for suggestiveness / sensuality (i.e.,
adult themes, not explicitness). |
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Wood's Confection, a Screenplay:
In this
*screenplay*, a retired marketing executive's latest
entrepreneurial pursuit -- developing a candy bar in the
shape of Jesus -- dovetails with an adventure involving his
younger cousin's circle of criminal friends. The recipe for
this tightly woven tale includes elements of dark comedy,
mystery, and a dash of philosophy. Rated R, as there's
something in here to offend almost anyone (including
myself). |
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Selected Web
Development and
Technical Marketing / Communications Experience
- I've been
involved in electronic publishing, development, and
communications in either a
full-time or part-time capacity since the mid 1990s. On the
development side, this has involved writing copy, designing web pages, and
coding work. (I generally use various artistic programs and
WYSIWYG HTML editors for the initial design and then hand-code
my own modifications.) Most recently, I've been learning the
Microsoft Expression Web development environment and studying CSS.
I plan to learn
ASP.NET in the future.
- 2009:
Designed a site for the
Botanic
Garden of Western Pennsylvania as well as a site for a
Latin
American business consulting firm. Launched a personal video
blog site documenting my commitment to doing 100 pushups/day, 5
days/week. The challenge is called "Get
Down and DO It!."

- 2008:
Designed an enormous web site for composer, writer, and
visual artist David Thomas Roberts. Take a look!

- 2008:
Designed and coded a second full social networking web
site using ASP, MySQL, and VBscript. Unlike many of
my
previous sites, this one was built using a CSS platform. I'm a
huge fan of CSS now, and can't imagine going back to HTML
formatting.

- Spring
2008: Designed and coded a social networking web
site using static HTML, ASP, MySQL, and VBscript. Site features numerous database
integrations (users, login for protected content, user forums,
ecommerce, and much more). Successfully integrated Paypal's Instant Payment
Notification (IPN) for realtime ecommerce processing. (Project
abandoned in 2009, archived
here.)
- I've probably
coded roughly 20 other web sites in the past, many with
database integrations, ecommerce capabilities, forums, user
interactivity, web-based applications, online storefronts, and
other features. A partial list would include:
- My general
tech experience dates back to circa 1980/1981 with the
acquisition of an Atari 400. I was 11 or 12, and began BASIC
programming (many concepts of which I still use today!). I've
also owned and operated an Atari 800XL, IBM machines in the late
80s, Apple machines of that period (esp, the Apple 2e, one of my
favorites), a Mac Classic, and numerous Pentium machines dating
from a 60Mhz machine in the early 1990s all the way up to our
modern powerhouses!
- Other
notable technical expertise: Experience with intranet
systems, SharePoint intranets, HTML, ASP coding, VBscript, PHP,
MySQL, integrating web sites with Access and SQL Server databases,
blogs (Blogger, Typepad, Wordpress, etc.), search engine optimization (SEO), pay-per-click (PPC)
advertising, mastery level ability with Word, Excel, PowerPoint,
Access, Photoshop, PageMaker, video editing (Sony Vegas, Windows
Movie Maker, etc.), and numerous other packages.
General familiarity with many CRM systems (Act!, etc.). I also own roughly 20 domain names
for personal use and/or future development as well.
Here's a quick code sample for you
(of a text scrambling algorithm I wrote).
- 10+ years
of technical marketing / communications experience:
- At Deloitte
(listed above): Wrote numerous Enterprise
Resource Planning (ERP) implementation and consulting
proposals for the mid-cap "Solutions" consulting group
(ranging from roughly $75,000 to $4 million in scope).
- At A&WMA
(listed above): Wrote communications to the
membership on various technical issues affecting the
organization (from "using the internet" columns, some of
which are included above, to consensus-building
communications designed to obtain sign-off from the board
and technical bodies for IT projects).
- At Case |
Sabatini (listed above): Marketed the
firm's technical consulting (mostly accounting package
implementation, construction accounting software, and
medical office management systems such as practice
management software and electronic medical records systems)
for four years until we sold our IT division to another
company. Also manage our firm's SEO, PPC, and other online
advertising initiatives.
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- Raw and
living foods nutrition.
-
Entrepreneurism. Have served as a coach in the
Pittsburgh Technology Council's annual business plan
competition.
- Internet
and technology developments. Fan of social networking
sites, blogging sites, Wikipedia, Woot, YouTube, Twitter,
FaceBook, etc.
- Piano playing
and
composition (view
site with midis and sheet music). See also
my family's historic
sheet music collection.
- Running.
Run annual 10k races.
- eBay.
Formerly a PowerSeller, circa 2005. Trade under the names "jimdee"
and "WebAuctionStore"
(also a domain name I own for a potential venture to open a
bricks and mortar eBay retail store under the same name).
Proudly maintain a 100% positive feedback rating, with 650+
total transactions with feedback since 1998.
- Home
remodeling. Completely remodeled my home (originally built
in 1927), refinished the attic into a home office, converted a
4th bedroom into a
library
(follow link to see the custom bookcases I built), added a bathroom with custom-built
fixtures, jet tub, and a sauna. (Pics
of the basement carpentry work!)
- Writing.
Have self-published a novella, a full-length
screenplay, and a memoir (shown above); have three novels in development. I'm
also an incessant blogger (for several years).
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EMAIL
- SothebyDee [at] Yahoo.com
- JDee111 [at] Gmail.com
- Rawdiant [at] Gmail.com
SOCIAL PROFILES
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