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About this ad:  Below is a general "advertorial"-type ad that we ran in the Pittsburgh Business Times. Clearly, this is an advertisement and not a real story in the paper, but I did design it to look like an actual Pittsburgh Business Times story. I even called the paper's production department to find out what typeface they use (Kepler), and then bought that font for the ad.  The result was one of the more clever advertorials I've seen (in my humble opinion, anyway). I'm not a huge fan of advertorials, of course, but in this case (a long story that I'll spare you, for now) the strategy was appropriate. Nice tennis/business metaphor, though, right?!

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